321 Ask Terry

The ‘ol Age of Persuasion mailbag has been packed a little too full lately. So this week- in the season finale- Terry O’Reilly dedicates an entire show to answering your questions about advertising and marketing. How do you pitch your great ad idea to a major brand? Will product placement replace conventional advertising? What’s an eco-friendly way of removing carpenter bees from the back deck? Okay, Terry has some of the answers. At least he’ll take his best swing at your pitches, this week on The Age of Persuasion.

320 Embracing New Media

When the telephone was first invented, a debate arose: not over the invention itself, but over what to say when answering it. In time, the word “hello” prevailed. As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language invented. Terry explores ways marketers and advertisers have struggled with each new medium: how early radio was treated as ‘print read aloud’, and how early TV was ‘Radio with pictures’. And he’ll show how, only now, marketers are beginning to speak the new ‘language’ of the Internet.

Skydiggers Live on Drive

20 years ago, a little Toronto band helped start the alt-country revolution in this country. We’re talking about Skydiggers, who alongside Cowboy Junkies and Blue Rodeo really gave the Canadian music scene the roots-rock injection it needed, and helped pave the way for the slew of alt-country bands that came after – most of who we play on Drive! Well we’re happy to say that the boys will be in the Drive studio to talk with guest host Kelly Cutrara about their new retrospective CD and play a couple of their gorgeous melodies.

319 Urban Legends

Bulletin… bulletin… bulletin… this just in… the actor who played “Mikey” in the Life Cereal Ads did not die as result of consuming pop rocks and cola (or from any other cause). Just as not-dead is Jared Fogel, spokesman for Subway restaurants. A tooth will not dissolve when left in Coca Cola overnight. And Pepsi did not have to give a Harrier Jet to a business student who sued them over a “Pepsi Points” TV ad in the 90’s. Join Terry O’Reilly around the campfire as he explores Urban Legends surrounding advertising. He’ll debunk a few of the howlers, and tell stories of a few that are true.

Michael Jerome Brown Live on Drive

You name it, he plays it. Michael Jerome Brown is a multi-instrumentalist, composer and teacher – comfortable writing and playing acoustic or electric blues, old-time country or Cajun. You can’t just pigeonhole him as a bluesman…he’s got it all covered – his soulful voice, incredible guitar playing, and the from-the-heart lyrics written by his wife (fun fact!) B.A Markus. We’re thrilled to have him in our studio today. You should check out his latest album This Beautiful Mess (we are big fans), and if you’re in Southern Ontario this weekend, stop on by the Orangeville Blues & Jazz Festival, where you can catch Michael on Sunday on the Acoustic Stage.