cbcpodcasts

314 Brand Loyalty

In Age of Persuasion on April 6, 2009 at 11:30 am

Brand loyalty is the greatest prize a marketer can earn. Yet nowadays, it’s increasingly rare. This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal. He’ll explain how brands such as Apple and Harley Davidson cultivated vast tribes of loyal followers, and how it is that some brands prompt disloyalty.


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  1. Greetings! Just heard your show for the first time this last week. Great stuff. I’m surprised CBC isn’t offering the show as a podcast? What? That seriously sucks, as I’d like to be able to listen to all past shows on my ipod while at work. Anyway, I’ll send an email or something.

    thanks for the show,
    max

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