304 Rethink the Shark

There’s an old marketing axiom: “never try to change people’s minds”. Yet massive changes in public attitudes happen constantly: attitudes about the role of women, about racial equality, about smoking, using seatbelts, and attitudes about gay/lesbian/bi & transsexual lifestyles. This week Terry O’Reilly examines the role advertising plays when society’s attitudes change- how it can help sustains old thinking, or work as a force to sanctify new thinking.