302 Recession Marketing
Strange things happen in the Age of Persuasion during an economic downturn. As Terry O’Reilly observes, many advertisers abandon their sense of humour, and often- mistakenly- turn to aggressive, desperate hard sell. Meanwhile, some brands, such as Wal-Mart, McDonald’s and SPAM, actually thrive. And a few, courageous marketers know that in tough times, great marketing is counter-intuitive. Terry explains why.
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Thanks so much for doing this. It makes it a lot easier to listen to the show.
Just a note that Episode 3 has been up on the Apple site for a week now. They haven’t made it impossible for you to continue updating this, have they?
The audio files are not made available on the age of persuasion site until after the airing on Saturday. Therefore I can’t post new episodes until the following Sunday or Monday.
This is a fantastic service. Thank you. I have only discovered it today and have subscribed but wish to know if there is a way to listen to the older episodes on my ipod. Can I make older episodes appear in iTunes somehow so they can be transferred?
Thanks in advance,
Lee